I enjoyed the opportunity to be invited by The Garden State Employment & Training Association (www.GSETA.org) to present “Business Engagement and Sales Practices: Effectively Servicing the Employer” for their 2021 Fall Virtual Conferenc
I presented the notions that “most of us are in roles involving service, customer engagement and sales and that each customer contact by every employee is an opportunity to make a positive impression to gain new customers and to retain current customers.”
My key take-aways were to take a strategic approach and that competence in sales, service and business developmentare essential to maximize growth outcomes.
Participants left the session with increased confidence when presenting their scope of services: having new tools and a better understanding of the business and sales engagement process, including customer growth strategies, and establishing measures and standards to gauge effectiveness in servicing customers. They also benefited from exercises to reinforce learning and for ready application of new practices at work.