“Ten Strategies to Foster an Employee Engaged-Culture”
The global pandemic crises resulted in virtual work arrangements that impacted how employees were managed and interacted with. It forced change and rattled some of us into operating in ways we weren’t comfortable with and didn’t fully adopt in the past. Virtual work reinforced that employees could work anywhere in the world with confidence under a more flexible relationship with their supervisors; they can grow and be productive in self-directed, collaborative, inclusive and communication-centric environments.
Virtual platforms like Zoom gave employees access to their supervisors that they may not have had before. Those square boxes provided everyone with the same amount of visibility and space at the meeting table.
Supervisors spent more time communicating with each other and their direct reports. All those virtual meetings among team members required them to talk to each other to accomplish tasks. Maybe work became more humanized as we virtually experienced each other’s home life seeing that they had a pet too, and kids vying for attention. Increased understanding of the other person perhaps facilitated consensus and actions.
“Some companies had winning cultures pre- and during pandemic, some didn’t. Which ones will continue to put people first and be ‘Great Places to Join, Work, Develop, and Stay’? Which ones have changed from old school to forward-thinking when it comes to employee engagement, culture, and policies? Which ones will not have learned much? It’s too early to tell the impacts on talent acquisition and retention; 2022 will really be the year to ‘watch’!”, says Jane Baczynski, Managing Director of Talent Acquisition Consulting at FokusPoint Digital.
Employees are saying that they want it to continue: that is, to be effectively engaged. Virtual or hybrid work arrangements will vary and may not remain for some of us depending on the job and business. But employees want to take the positives experienced and make them the “new normal” not the “same normal” prior to the pandemic: organizations need to address how to effectively engage their people to both attract candidates and retain employees.
Strategies to become a more inclusive, collaborative, and employee-engaged culture:
- Begin with believing in the best in people. Take a half-full, not half-empty management approach with employees. People will respond positively when treated with trust and a chance to create and contribute.
- Ask employees for their ideas, what they need and what they would do differently?Engage staff in the solutions process. The “Start, Stop, Continue” is a team building exercise for this purpose.
- Employ what I call the “Five A Lots”: walk around a lot, talk a lot, ask a lot, answer a lot, and listen a lot. Over communicate, repeat critical messages, and explain reasons around why so everyone understands. Be transparent and accessible to break down communication barriers.
- Be open to a change in mindset and approach with the courage and thick skin to listen. I do not suggest asking employees what they think unless you are really open-minded to what you may hear and are prepared to respond with action.
- Define the qualities of an engaged workforce culture and act and hire accordingly. Ensure your leadership team demonstrate these skills as they are role models for the rest of the organization.
- Integrate required skill-sets into the performance management process. Reward the required behaviors and develop them where the need is identified.
- Evaluate replacing the bullies. Both dictatorial leaders and employee bullies create a toxic and unhealthy workplace. People leave because of people.
- Utilize cross-functional project teams for new initiatives. This enables different areas to provide their input and share expertise. You can evaluate work group performance not only for meeting deliverables, but also on how individual members behaved as a team member.
- Provide tools and resources to do the job. This could include helping people open doors, removing barriers, and being their sounding board as needed.
- Give credit and constructive feedback. Tell people when they are good, and why it was good, and tell them when their work isn’t so good, then guide and coach them.
Aramini Management is a management and business consulting practice. Since 2005 we have assisted organizations in the corporate, educational and non-profit arenas execute management and operational improvements to attain their goals and better engage their customers and staff.
“What should we start, stop, continue?”
My February newsletter on “Scrapping the Strategic Planning Process” recommended that when establishing objectives start by linking them to the customer. I wrote that keeping the customer as the benchmark can help simplify decision making in complex times and unify staff around common goals.
It generated discussion on the challenges in clarifying priorities and the plans to meet them. We have all been there: figuring out what to do can be a tough decision. “Start, Stop, Continue” can be a helpful and productive method to assess current work, decide on new initiatives and facilitate team involvement in the process as well. I am a big proponent of staff involvement so this exercise can have a big upside on team accountability for plan execution.
Here are a few questions to get you started. One option is to have team members put their ideas on sticky pads for each topic.
START: What should we start doing?
- If it was your organization or money was not an issue, where would you spend it?
- What do you hear the customer wishing for?
- Anything you should test?
WHAT: What should we stop doing?
- Anything not getting the expected results?
- What do you wish you didn’t have to do?
- What items on your task list that do you never seem to get to?
CONTINUE: What should we continue doing?
- What are customers saying they value?”
- What’s working?
- What’s a new initiative we should keep doing?
“Scrap the Strategic Planning Process?”
With COVID-19 upending how we operate and do business why not rethink the planning process as well. Our actions to respond to this disruption on our organizations may need to be accelerated as we are pushed out of our comfort zones in a possible re-set of direction and resources to meet market changes.
I suspect I will get some agreement from those who have participated in developing strategic plans. It does look impressive when it is done with all those sections, graphs, roman numerals and sub-categories. But after all the analysis, discussion and the amount of time invested, who remembers the details two years later? A year later?
Kevin O’Connor in his book The Map of Innovation writes “…Once we captured all the good ideas, we wasted enormous amounts of effort and time justifying the fact that we had gotten all the good ideas.”
I have found that most people already know what needs to be done, and that the process can be energized into an action-centered, shorter-term, custom-tailored planning solution. My suggestions to get the planning conversation started at your business:
- Establish key objectives & priorities linked to the customer.
- Keeping the customer as the benchmark can help simplify decision making in complex times and unify staff around a common goal.
- Consider a timeframe based on the immediate to one year (“the must & need to do’s”) with a two-year maximum( the “like to do’s”).
- Evaluate ideas vs. reality, ease of implementation, obstacles, resource availability (time, money, people) and ROI.
- Create action steps to meet the objectives.
- Assign responsibilities.
- Monitor progress weekly; update and redirect as needed.
“Positive Impressions When Video Conferencing”
Like many of you I am finding myself meeting people on virtual video conference platforms. It’s been an essential learning curve as it has become the go-to for meetings.
In many cases, this is the first meeting to introduce ourselves, products and services. And it could be a first time for staff via this medium to interact with customers, partners, prospects, educational or community representatives.
As a result, organizations are outlining suggested behaviors and etiquette. This could include, for example, making eye contact, dressing appropriately, not eating, being aware of surroundings and background, and controlling for noise.
You and your staff’s image to the customer provides a perception of who you are, rightly or wrongly.
The impression given to the customer is an opportunity to gain their confidence and trust. They want to feel that they are making an informed decision by entering a relationship with you. Presenting a professional image, and a more self-assured staff, contributes to projecting confidence that is picked by the customer.
Guidelines to help gain trust and credibility:
- Know who you are. Demonstrate product and service knowledge, value and benefits.
- Accurately and honestly respond to customer questions. If you don’t know, get an answer. Give a time that you will contact them with the information.
- Listen and focus on what customers are saying to clarify their needs.
- Respect their reservations for moving forward with you. This may be the chance to understand their concerns and create solutions with their input.
- Ask if you can follow-up with a suggested timeframe. But don’t forget them.
- Don’t burn a bridge. You may hear from them again. Recommendations can come from where you least expect it.
- Thank them for their time and interest.
“Positioning Yourself for What’s Next”
Along with our concern for the COVID-19 threat to family, friends, neighbors and ourselves, the coronavirus has literally altered how we approach and live each day. Adding to our stress are the loss of jobs daily and business shutdowns. Unemployment claims are reaching record numbers.
With that in mind, I am sharing below a sample exercise that I utilize when conducting individual sessions and business and group workshops in personal branding and story creation. Describing your personal brand and writing your story can help to clearly and efficiently communicate your assets and qualities for presenting yourself on online interviews, your online profile, employment applications and resume.
Thinking about replacing income and what’s next is an additional burden none of us wants right now. But at the same time, it may be worthwhile to assess who you are to position and distinguish yourself in what looks to be a competitive job market as employers begin hiring.
For some it will be a return to the job they had. Others may not have an employer to return to as some businesses may not survive or are reallocating their resources for a new direction. Maybe it is a change in career and industry that you have been contemplating for a while or you are evaluating the move to self-employment.
A few self-exploratory questions to help you to clarify your direction and to begin writing your story:
- What is your mission? Job focus? Career objective?
- What are your values and operating principles that you will not compromise?
- What are your competencies and skill-sets?
- What examples represent the impact that your skills offer?
- Describe your prospective employer target? What are their needs? What solutions do you offer and what can you help them solve?
- Why would an employer hire you?
- What makes you memorable? What distinguishes you from the competition? How are you unique?
- How would your network (customers, co-workers, friends) describe you?
- Who do you currently admire and what qualities do you want people to associate with you?