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Who is the American Job Center Brand Champion? I suggest that each and every employee plays a role in championing their Workforce Development Board and One -Stop American Job Center brand to the local area. Each customer and stakeholder contact is an opportunity to make a positive impression about your AJC.
What does a Brand Champion look like? Someone who is passionate about the brand. They are a big advocate of the work the AJC performs and help promote its value. They live the brand promise. To a degree they take it personally as to how the AJC performs and is perceived by its core customers, community partners, employers and governmental agencies,
Your brand is defined by the customer experience with your products and services. The promise kept – to deliver what is expected– weighs into their decision in entering and continuing relationship with you. Think about an employer. Their expectations are, that when you present a candidate for an open position, you will have screened them based their job requirements and organizational culture based on an on-site review by the business representative
Equally important are the day to day interactions with AJC staff – scheduling appointments, handling inquires, explaining programs, attending community partner events. Your staff represent you and how they perform becomes part of your brand identity.
Where to start to introduce a Brand Champion concept at your AJC?
- Describe the Brand Champion as someone who is passionate about the brand, advocates & promotes the AJC, and lives the brand promise
- Management needs to embrace their role as Brand Champions; they are the AJC’s role models
- Explain to your staff how critical their role is; that every stakeholder contact and interaction is an opportunity to provide a positive impression about your AJC
- Every employee is involved; behavior for the entire organization at every level
- Clarify your brand identity and be clear on your mission: ensure your people understand who you are – your narrative, your story – “why you exist”
- Develop a Product Value Statement for staff to adopt to enable them to offer a cohesive and consistent message on what you do, how you benefit clients and what makes you unique
Aramini Management is a management and business consulting practice. Since 2005 we have assisted organizations in the corporate, educational and non-profit arenas execute management and operational improvements to attain their goals and better engage their customers and staff. Our experience includes One Stop Career Center operations and community college workforce development and training grant programs for corporate clients.